NOBL vs VOO: ETF Comparison
Compare NOBL (ProShares S&P 500 Dividend Aristocrats ETF) and VOO (Vanguard S&P 500 ETF) side by side by average annual total return since inception — one fair number covering price and dividends.
Updated Aug 4, 2026
*For entertainment purposes ONLY! NOT financial advice! Data may be inaccurate.*
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NOBL vs VOO: The Verdict
On average annual total return since inception, VOO holds a clear edge over NOBL: +15.0% per year vs +10.7% per year — a gap of 4.3 percentage points annually. Total return counts both price movement and dividends, so this is the whole picture of each fund's performance, not just yield.
Keep the track records in mind: VOO has been trading for 15.9 years, while NOBL has only 12.8 years of history. A shorter track record means the younger fund's average has been shaped by fewer market environments — one strong or weak stretch moves the needle more.
Income investors will notice the yield gap: NOBL currently yields 2.1% vs VOO's 1.1%. Higher yield often comes with trade-offs in price appreciation, which is exactly why total return is the fairer scoreboard.
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NOBL vs VOO Side-by-Side Data
| Symbol | Name | Provider | Inception | Age | Total Return | Avg. Annual Return | Yield | Expense Ratio | Grade |
|---|---|---|---|---|---|---|---|---|---|
| NOBL | ProShares S&P 500 Dividend Aristocrats ETF | ProShares | 10/9/2013 | 12.8y | +266.0% | +10.7% | 2.1% | 0.35% | B |
| VOO | Vanguard S&P 500 ETF | Vanguard | 9/7/2010 | 15.9y | +818.0% | +15.0% | 1.1% | 0.03% | A |
NOBL vs VOO — Frequently Asked Questions
Which is better, NOBL or VOO?
By average annual total return since inception, VOO holds a clear edge over NOBL (+15.0% vs +10.7% per year). "Better" depends on your goals — yield, payout frequency, and strategy differ between the two funds.
What is the difference between NOBL and VOO?
NOBL (ProShares S&P 500 Dividend Aristocrats ETF) is offered by ProShares and currently yields 2.1%. VOO (Vanguard S&P 500 ETF) is offered by Vanguard and yields 1.1%. Their average annual total returns since inception are +10.7% and +15.0% respectively.
Does VOO pay a higher dividend than NOBL?
VOO currently yields 1.1% and NOBL yields 2.1%. Remember that yield alone doesn't capture performance — total return (price + dividends) is the fairer comparison.